Discover Handmade British Flapjacks by Ma Baker

Ma Baker is the Bristol-based bakery brand from First Quality Foods. They have been making delicious flapjacks since 1992 and, through the years, their flapjacks have seen many developments in flavour, recipes and design. Ma Baker is focused on plant-based and natural ingredients offering wholesome and nutritious products.

Ma Baker’s snack bars are individually wrapped offering more than just a humble flapjack experience. Consistent quality and taste are key to their satisfying and convenient range of flapjacks and snacks. Their recipes are wheat-free, vegetarian and vegan, using high-quality British Oats and only natural ingredients. 

Ma Baker is committed to sugar reduction across the range. The company is fully behind this initiative, supporting government guidelines for the food and drink industry. Ma Baker is proud of their Sugar’d Out No added Sugar flapjacks that lead the way in low sugar within their snacking competitor set and are HFSS compliant. Plus, Ma Baker is an FSSC22000 accredited independently owned company. 

Ma Baker Giant Bar Flapjacks

Ma Baker Giant Bar flapjacks offer a range of vegan and vegetarian varieties in over 20 flavours. At Springvale Foods, we stock packs of their generous sized flapjack bars, from Ma Baker Giant Smoothie Bars Apricot, Banana, Berry and Cherry to Ma Baker Giant Nut Bars Almond, Hazlenut, Peanut and Walnut.

The combination of British rolled oats and natural ingredients provides a filling snack, an energy boost or simply a treat! Giant Bars deliver strong sales from snack and confectionery fixtures as well as from bakery and cake fixtures. The Giant Bar heads up the Ma Baker range selling in over 26 countries and offering over 25 different flavours. Standard and topped bars cater for all tastes and occasions, from a pick-me-up snack to an indulgent treat.

Ma Baker Sugar'd Out Fruit Flapjack

Sugar'd Out no added sugar flapjacks provide a deliciously fruity oat bar that contains only natural sugar from the fruit pieces and delivers less than 10g sugar per 100g. They are available in three fruit flavours: Ma Baker Sugar’d Out Apricot Bar, Ma Baker Sugar’d Out Raspberry Bar and Ma Baker Sugar’d Out Blueberry Bar. The vegan-friendly recipes include British oats and only natural ingredients. Their packaging is fresh and clean and offers a strong standout on shelves. The range includes single flapjacks (50g) and multi-pack formats (4 x 50g).